zhdk | Departament Design | Newsletter June 2023
Newsletter N°6
November 2025

Dear Readers,

Our Visual Communication Information Day is approaching, and we’re delighted to share some insights. Above all, we look forward to welcoming those interested in studying with us in the future.

While the world is in flux, design remains a way to observe, translate, and respond to change with empathy and imagination. Holding onto this positive outlook on our profession, we’re happy to share a range of exciting updates and news from across the subject area Visual Communication.

Information Day 2025
NOVEMBER 21st
DESIGN SYMPOSIUM 25.03.2019
Animation and Poster by Ela Çelik, Tim Birrer and Nico Frei

For our annual Information Day, ZHdK opens its doors once again on November 21st, offering the unique opportunity to explore our wide range of study programs, meet both students and faculty, and experience the vibrant culture of our institution.

 

Whether you’re visiting from nearby or traveling from afar, we have prepared an extended program to give you a behind-the-scenes look at our BA and MA courses and, most importantly, the work of our students.

 

We’re looking forward to welcome you on this special day.

 

Find the full program here.

Atelier Market
KICK-OFF!

This year as part the Information Day, we take our team spirit directly from the playing field to the BA Visual Communication atelier. Our students will turn their studio into a football stadium and give you an in-depth insight into what it means to kick it like a designer.

 

Our bachelor teams will be waiting for you with a great line-up: fan merchandise, snacks, and cold drinks – ready for the match.

 

We’re looking forward to welcoming both new and familiar faces to this important event — Allez, allez, allez

DESIGN SYMPOSIUM 25.03.2019
VC United Jersey CHF 25
DESIGN SYMPOSIUM 25.03.2019
Coaster Set CHF 3
DESIGN SYMPOSIUM 25.03.2019
Fan Cup
CHF 2
DESIGN SYMPOSIUM 25.03.2019
VC United Lanyard CHF 3
DESIGN SYMPOSIUM 25.03.2019
Hot Dog CHF 4
DESIGN SYMPOSIUM 25.03.2019
Beer CHF 3
Merch by Noah Can, Emily Horrolt, Tea Eberle, Hannah Klarer and Michel Domeisen
Showreel
DESIGN SYMPOSIUM 25.03.2019
Animation by Louis Frey, Noé Rogger, Lamar Bradbury, Alice Wéry and Colin Kühnis

A new showreel by our BA Visual Communication students premieres at this year’s Information Day, highlighting key projects and the development of their practice across semesters.

Watch the full version on our website from November 22nd.

VC-Edition


PLAYSTATION 4
DESIGN SYMPOSIUM 25.03.2019
Image by Matthias Bünzli

The fourth installment of the Playstation series has just arrived hot off the press. As with every previous edition, our Type Design team has curated a selection of typefaces created by BA students during their courses.

 

In the Playstation series, our students explore the visual language of the everyday, translating found forms into new letter shapes. What begins as observation soon evolves into a collection of typefaces that reflect both personal ideas and typographic precision. The Playstation series continues to celebrate a wide range of approaches to contemporary type design.



GUY MELDEM x BA VC ZHDK:
THE RADICAL POETICS OF MATERIALITY
DESIGN SYMPOSIUM 25.03.2019
Images by Matthias Bünzli

During a week-long workshop at ZHdK, designer Guy Meldem challenged our BA students to explore light as both an object and an idea. His approach is deeply rooted in immediacy and improvisation—questioning the omnipresent conventions of refinement and utility in the established design field. Working with DIY materials like wire, starch glue, and mesh, students created light objects that oscillate between function and fiction. The results, documented in this new VC Editions fanzine, reflect Meldem’s approach to design as the ultimate experiment.

Excursions


AMSTERDAM WITH THE MA STUDENTS
DESIGN SYMPOSIUM 25.03.2019
Images by Eva Jäger

How special is it to start a semester by traveling together as a whole group? To kick off the new term, the Master’s program went to Amsterdam and Rotterdam with both first- and second year students. The trip offered a rich mix of activities: museum tours, studio visits with designers and researchers, explorations of archives, and conversations with cultural practitioners. Rounding it all off, there was plenty of time to connect and exchange with friends and collaborators together in sunny Netherlands.



PAPIERMÜHLE BASEL WITH THE TYPE DESIGN COURSE
DESIGN SYMPOSIUM 25.03.2019
Images by Samira Schneuwly

As part of the course Type Design Advanced in the 3rd semester, students explored the history of typography, paper, and printing during a guided visit to Papiermühle Basel, led by Martin Kluge.

 

The excursion offered an insight into the craft and cultural contexts behind type design, connecting this semester’s topic of Revival (designing a typeface based on a historical source) to its material roots.

 

A highlight of the visit was the viewing of selected originals from the Haas Collection Archive, including Max Miedinger’s original sketches for Helvetica.

Junior Design Research Conference 2025 at ZHdK
DESIGN SYMPOSIUM 25.03.2019
Image by Eva Jäger

The Junior Design Research Conference (JDRC) brings together MA Design students from across Switzerland for a day of exchange, reflection, and research-driven dialogue. Now in its 15th edition, the conference will be hosted by the Zurich University of the Arts (ZHdK).

Founded over a decade ago as part of the Swiss Design Network Symposia, the JDRC rotates annually among the participating universities — FHNW, HKB, ECAL, SUPSI, HEAD, HSLU, and ZHdK.

The conference offers insights into current design research topics and methods while fostering cross-institutional dialogue and collaboration. The morning features student presentations on their research projects, followed by peer-led workshops in the afternoon. The day concludes with a social gathering — a chance to connect, exchange, and celebrate design research in all its diversity.

Find the full program here.

Hybrid Media Lab

The Hybrid Media Lab was newly founded in 2025 with the aim to develop innovative publication formats that bridge analogue and digital media. Through interdisciplinary research and experimentation, the lab explores interactive modes of communication and new models for knowledge transfer across the humanities and sciences. Its work also engages with the ethical, legal, and societal dimensions of hybrid media — from questions of authorship and digital integrity to the role of AI in creative and academic production. Current and former partners include intercomverlag, ETH Zurich, UZH, and PHZH.

The Hybrid Media Lab is anchored within the subject area Visual Communication and affiliated with the Institute for Design Research at ZHdK.

For collaboration inquiries, please contact sarah.owens@zhdk.ch.

For more information, visit our website.

FUBU with Zamme Project
DESIGN SYMPOSIUM 25.03.2019
Image by Samira Schneuwly

In the beginning of November, we had the pleasure of welcoming ZAMME to our student organized FUBU talk series. Their visit offered a broad insight into their practice, the story behind ZAMME, and their own way of fostering collaboration and exchange across cultures.

 

Through an open conversation, they shared how influences from Europe and South America shape their work. In addition to the talk, ZAMME brought a small edition of custom FUBU × ZAMME merch based on our students’ poster sketches. A heartfelt thank you to ZAMME for joining us and to everyone who helped make this memorable evening happen.

Punch Price in NYC with Nicolas Wagner
DESIGN SYMPOSIUM 25.03.2019
Image by Nicolas Wagner

We’re thrilled to congratulate Nicolas Wagner for winning the Punch Prize, an award that explores innovative approaches to ecological sustainability, the climate crisis, and the complex relationships between humans, nature, and the more-than-human. His diploma project, Printed Plants Catalog (2024), not only earned this recognition but also took him all the way to New York, where he presented his ideas at the Swissnex Planetary Embassy.

 

Further the week long visit made it possible to collect 7 plants, native to New York City, to make a special edition of local plant dyes. The colors were extracted from Canadian Goldenrod, Black Walnut, and Japanese Indigo, resulting in a screen-printed postcard series inspired by the iconic NYC subway design.

Studio 1: Future of Sport:
Design, Play, Speculation with Bernd Hopfengärtner
MA VISUAL COMMUNICATION WORKSHOP

Sport is never just sport. It disciplines, entertains, and connects. From stadiums to screens, from jerseys to interfaces. As technologies, norms, and global conditions evolve, so do the ways we play, watch, and communicate sports. In the workshop “Future of Sport,” our MA students explored how these shifts in the discipline might reshape visual communication.

 

Using foresight methods, they traced signals of change, imagined future contexts, and designed speculative formats inspired by tomorrow’s games. The results question what sport and design can become: sometimes playful, mostly critical, and full of new possibilities.

Studio 4: Expanded Forms of Practice with Vera Sacchetti
MA VISUAL COMMUNICATION WORKSHOP
Image by Jan Reisecker

We look back on Vera Sacchetti’s Expanded Forms of Practice workshop from last semester, as it certainly deserves mention.

 

The workshop examined how design practice has evolved, moving from traditional understandings toward more expanded and interdisciplinary forms. Students heard from diverse practitioners and reflected on their own work, defining what expanded meant within the context of their personal practice. Building on these insights, they then situated their planned MA thesis projects within this broader framework and translated them into spatial form. The workshop’s outcomes culminated in an exhibition — a temporary manifestation of the students’ collective exploration.

Curriculum
DESIGN SYMPOSIUM 25.03.2019
Mascot Mania BA Visual Communication, Brand & Identity
DESIGN SYMPOSIUM 25.03.2019
World Wide Windows
MA Visual Communication
DESIGN SYMPOSIUM 25.03.2019
Great Ideas – Shaping Tomorrow's Tools BA Visual Communication, Editorial Design
DESIGN SYMPOSIUM 25.03.2019
Design Process II: Noam Toran MA Visual Communication
Agenda
21. November
VC Information Day and Student Atelier Market
Toni-Areal
From 13:00

27. November
FUBU Lecture with Designer and AD Ben Ganz (NYC)
Toni-Areal, Viaduktraum 2.A05
From 18:00

22.–23. November
Volumes Art Publishing Days
Gessnerallee, Zürich
From 12:00
24. November–07. December
100 Beste Plakate Schweiz Deutschland und Österreich
Toni-Areal, Kaskadenhalle
07:00–21:00

28. November
Junior Design Research Conference
Museum für Gestaltung, Ausstellungsstrasse 60, Zürich
From 09:00
Visual Communication
Zürcher Hochschule der Künste
Toni-Areal
Pfingstweidstrasse 96
CH-8005 Zürich
Tel: +41 43 446 32 12
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